From 1969, here's the wicked Wilson Pickett's hit cover of (gasp!) Sugar Sugar, proving that even the largest bubblegum annoyance ever heard by sentient mammalian ears can be rendered with soul...
...and from 1978 and London's Hammersmith Odeon, here's power pop gods The Rubinoos and their fuzz-toned (not completely reverent) live version of the same song proving...
...I'm still not sure what, actually, except I really like both of these.
Hey -- sometimes a cigar is just a stogie.